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Most women think diets fail because of willpower. The truth is simpler and far more powerful. Diets give you new rules, but they never ask what rules you’re already following. And those old rules, the ones absorbed in childhood, don’t just vanish. They run in the background like hidden code, driving how you eat without you even noticing.

Every diet begins with new hope, a new plan and a belief in success. But then the diet hope and abandonment cycle cuts in and another diet is abandoned. See how Francine understood why diets hadn't worked for her.

We’re told weight gain is just about overeating and solved by dieting, but the truth is far more complex. Quick fixes and endless habits only scratch the surface without addressing the full system behind body weight. By reframing weight as a puzzle rather than a problem, you can uncover deeper influences and finally piece together lasting change.